What is Japanese hair straightening?
Also known as “thermal reconditioning,” this permanent method of straightening hair traces its origins back to the ’90s in Japan. The meticulous process transforms curly, wavy, and unruly hair into luscious, silky locks.
Although it may seem like magic, Japanese hair straightening is actually a precise science. The process physically changes the internal structure of hair by breaking down the protein bonds that give hair its unique shape and texture. Once the solution is applied to the hair, a professional-grade flat iron set to an exact temperature locks in its effects, leaving you with permanently straightened hair.